The market is evolving on a big scale, and every year there are new ideologies that are being implemented to increase the possibilities of positive results. In the year 2020, you will also get to see a wide range of new marketing trends coming up to help to shape the industry in better terms.
Here are some of the new marketing trends in the year 2020.
Voice Search technology
Voice technology is the latest idea that is spreading like wildfire. In the United States, more than 26% of individuals are using voice technology over their smartphones or as their home assistants. Brands are now evolving their existing strategies to meet the growing needs of the consumers. As per the marketing trends, it is evident that by the end of the year 2002, voice technology will be used for making 50% of all searches in the world. For evolving voice search technology, the companies are now running better SEO campaigns and short keywords.
Augmented Reality
AR and VR technology are very renowned and influential invention and is also expected to surpass all existing technologies by 2021. People can now use AR to get a fantastic experience to know about the services or products of a brand right on their fingertips. AR allows the customers to interact with the brand in the most amazing way to build their interest in the services of the brand. Therefore, it becomes one of the most amazing marketing trends that will take charge in the year 2020. AR allows the customers to try the clothing on a virtual platform before buying the products. With AR, you do not need to walk into the store to try out the products.
Better Content Marketing
Content Marketing is another better pathway for attaining a good audience for promoting a business. Instead of watching content, you can make one for your target audience in the form of blogs, emails, and others. It is an efficient way of connecting with the customers on good terms driving their interest towards your products or services. Content marketing is one of the significant marketing strategies in the year 2020. It is so because many customers are noticed to prefer the services or products of the company that has a better hold on the customer's mind. The attractive blogs or other contents educate the customers about the benefits of availing their services. It eventually helps them seek a better audience for improving their business.
Live video
Live video strategy is the latest inclusion of marketing trends in the year 2020. This industry is expected to grow and make money worth $70 billion by the end of 2021. Consumers love live video marketing approaches than pre-recorded videos. It is the most efficient way for consumers to learn new products.
These are a few of the latest marketing trends in the year 2020 that are expected to take the industry forward to remarkable heights.