For 25 years Microsoft is being known as a multination
corporation that develops, manufactures, licenses and supports wide range of
products and services related to computing. The company was founded in 1945 by
William Henry “Bill” Gates and Paul Allen. Microsoft is the world’s largest
software maker when it comes to revenue and also listed in the world’s most
valuable companies.
For the first time in 25 years the company unveils its new
logo as what being feature on their official blog. They think that today is the
perfect time for a change. 2012 is an incredible year for Microsoft as the company
prepares to release new versions of their products. Microsoft will soon to release Windows 8,
Windows Phone 8, Xbox services and the most exciting one is the new version of
Office. This new wave of release represents the new era of Microsoft and their
logo says it all. It is not merely a revamp of the logo design but it
symbolizes new beginning. For more than a decade, the company continues to
serve and impress billions of people all over the world, the so-called “brand
impressions” is what matter to them.
The new Microsoft logo design is taking its inspiration from
the company product principles and brand values. Their new logo has two components the logotype
and the symbol. Let’s take a look on their description one by one.
Logotype – it has the same font as what the company use on
their marketing communications, the Segoe font.
Symbol- Demonstrates its important in the digital world. The
squares of color are made to show the company’s various portfolios of products.
The new Microsoft logo is officially seen on their website
and it is being used significantly. The company admits that this type of
changes takes time, so most likely you will still see the old logo for some
time. People all over the world feel excited about the logo and also for the
coming release of Microsoft products. This is just a beginning of the new digital
era of the world’s prestigious software company. More surprises to come, keep posted for more.